Biggest blunders .... recut!

Posted by David Baker at 2/10/2007 12:34 PM and is filed under Industry Tidbits
E-mail's 'Best of the Worst'
by David Baker, Monday, Apr 10, 2006 10:15 AM ET
WHEN YOU WORK IN AN interactive organization, it is pretty easy to lose sight of one key difference between e-mail and other online marketing channels. When you build Web sites and media creative, you can mitigate campaign risk with quick responses. Launch a Web site that contains errors, and usually a quick change will solve it. Same goes for online media, where normally there are ample review cycles before the media is trafficked. However, there is a "point of no return" with the e-mail channel. Here are a few examples that take the proverbial cake.

  • In billiards, when you cue the ball wrong, someone usually cracks, "Chalk is free." Well, so is spell-checking, but I guess Circuit City--or shall I say, "Citcuitcity.com"--didn't think about that. Spell checking is available in Photoshop.
The rest is at Media Post:  http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=41990

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