Small is the Next Big Thing - The size and shape of commerce and culture
While I think Andy Hobsbawn is a brilliant thinker this books typifies that. Just rambling through the initial pages of this show he was obviously doing more research than work over those years at Agency.com. They were beginning to preach this concept as an expansion strategy for Agency.com, but he's obviously taken it to another level in his thinking, which I believe has much broader application.
Not sure I think this is all original thought, but collectively I think the book is worth a place in my library and honestly I think this is fresher thought than alot of other thought leaders publishing in today's world of the Internet.
Here's the link to the exert, and do let me know what you thought out it...
http://smallbig.typepad.com/files/pdf/small-is-the-next-big-thing.pdf





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