Interesting Whitepaper put out by Bennett Kuhn Varner, Inc (BVK). A simple explanation, but easy to read through.. I was less enthusiastic with another History of Search or what are Web 2.0 Technologies, but sift through the first few pages and for the Non-SEO expert it is quite a nice read. Nice comments on Link Baiting, Social Media Optimization, the RIA Challenge (usability vs. searchability), Google's personalized search, Customized Engines and Long Tail Keywords.

I really like the final analogy that the future SEO professional will be both science and art.

To access the article follow this URL and let me know what you think.

http://www.bkv.com/search-engine-optimization_dmnewswhitepaper.jsp?media=DMNews