WhiteNoise: Recent Comments

Comment on Email , Build, Buy or Rent an email delivery system

Celeste — Tue, 22 Apr 2008 14:40:43 GMT

I am in love with Media Post. I can't help but read the 5-10 newletters I get a day. It's an addiction. In any case I wanted to hear from you how you found yourself as a writer for one of those newsletter. How would some go through that process? Happy writing. Loved your article from the other day.

Comment on Things you shouldn't do with email

Wendy — Tue, 25 Mar 2008 07:19:01 GMT

Dude- Absolutley worth sharring with my collegues.
NRN

Comment on Email and Web 2.0

David Baker — Mon, 03 Dec 2007 09:22:20 GMT

I certainly didn't call the channel dead...but it is changing.. I make a living specializing in this channel and evangelize the value cross all digital channels, so to say it's dead is bit "off-base" .. Hope it didn't sound that way.

THanks for your comments...

Comment on Email and Web 2.0

Bill Gentry — Mon, 26 Nov 2007 14:38:49 GMT

I'm a bit surprised to see you call the web channel with the highest ROI (something like $ 45+ return for every $1 spent) "dead"...Email is certainly not an adjunct to social networks...it is the most effective, responsive and profitable channel for driving online commerce...social networks have yet to prove their value to the advertising community...and email's ROI is about 10-fold higher than any Search stats I've seen...??? What's up ??

Comment on Print Magazines will follow the path of plastic records

Lisa — Mon, 22 Oct 2007 17:51:57 GMT

I grew up with newspapers in my home and I still enjoy reading a the Sunday paper or a good magazine for relaxation. I can't read while on the eliptical or riding a stationery bike or many things we still do to relax/workout.

Comment on Measuring Customer Satisfaction

Matt Cook — Wed, 12 Sep 2007 12:21:21 GMT

This is one of the better posts I have read in a while. You have some really great insights. Thank you so much. I have gotten so many ideas from this.

Awesome.

Comment on Landing Page Optimization

Affiliate Marketing eBook Reviews — Sun, 09 Sep 2007 22:11:09 GMT

Great information man! Keep it up. This is a great article and a must read.

By the way- I love your website name and tag line...

White Noise- Combining all the sounds of online advertising.

Awesome.

Thanks

Comment on Print Magazines will follow the path of plastic records

Evan Blittner — Sun, 22 Jul 2007 08:46:44 GMT

I tend to disagree. Yes, the magazine industry will continue to lose it print subscription base as the younger generations mature however there will always be a solid demand for magazines. Why? For starters not everyone loves reading on a computer all the time or wants to print everything they want to read, or worse for email marketers wants 20 different commercial emails sent to them daily. I personally suffer from eyestrain too often and welcome print regularly.

The convenience and simplicity of print will allow it the medium to continue. As you stated before print can be taken anywhere anytime without any problems. Finally people sometime like a world where they can’t just find what they are looking for. I have read many great articles through the print form of Sports Illustrated by reading cover to cover.

Comment on Landing Page Optimization

Jatin Dhillon — Sat, 21 Jul 2007 03:43:14 GMT

Hi David ,
Good insights. Thanks for the tips from Michael Zell's interview.

Jatin Dhillon

Comment on Horrible Truth about Mobile Email

Mark Brownlow — Thu, 12 Jul 2007 13:46:55 GMT

Anne, David, check out ExactTarget's new survey on mobile email use. They suggest that while people may regularly use mobile email, they're still saving the non-critical messages for viewing back on the PC at the end of the day or trip. This whole topic is fascinating. Thanks for raising it.