Use this June 29 packet as the current public completion record for the board template.
Turn the trust stack into a decision record.
This public June 29 packet records the board decision behind the current posture: keep KPI, CRM, conversion, Exchange, capital, and generated-visual claims evidence-gated until source records exist.
The public story stays evidence-gated.
White Noise has a stronger public trust stack, but the board reading remains disciplined: route availability, templates, generated images, and implementation-ready code do not equal audited KPI reporting, production CRM, formal financing readiness, or live Exchange market activity.
No KPI moves out of `pending_source_evidence` until source, owner, window, exclusions, and review date exist.
Production contact routing is the first source pack because it controls CRM, support, and response-language credibility.
The current route supports review and fit qualification, not securities solicitation or formal financing documents.
Pending is the correct status until source records exist.
The board packet does not report estimates as actuals. It preserves the current source state so reviewers can see what is inspectable now and what remains open.
| KPI | Current | Source state | Owner | Board note |
|---|---|---|---|---|
| Visitors to account creation | TBD | pending source evidence | Growth | Requires analytics plus account-creation records and exclusions. |
| Free to paid conversion | TBD | pending source evidence | Growth | Requires payment records separated from tests and refunds. |
| Paid member churn | TBD | pending source evidence | Operations | Requires cohort definition and payment subscription state. |
| Qualified R&D pipeline | TBD | pending source evidence | Services | Requires intake log, qualification rule, and owner review. |
| Consulting pipeline | TBD | pending source evidence | Services | Requires scoped opportunity log and date window. |
| Evidence artifacts shipped | TBD | pending source evidence | Product | Requires artifact list or delivery log with permission state. |
| Exchange readiness gates closed | TBD | pending source evidence | Product | Requires launch checklist, legal/compliance state, and review date. |
| Production contact routing status | TBD | pending source evidence | Operations | Run the contact-routing evidence pack before warmer CRM or SLA language. |
The contact-routing action has a plan, not production proof.
After this packet was published, the board added a webhook-mode provider cutover plan for the first production source-record attempt. A later redacted local preflight confirmed the action is still blocked because no delivery mode is ready.
| Item | Current state | Board reading | Public claim effect |
|---|---|---|---|
| Cutover plan | Webhook-mode plan recorded in the public activation handoff | Useful operator evidence for the next execution window; not delivery proof. | No production delivery claim changes. The KPI remains pending source evidence. |
| Latest redacted preflight | blocked_no_delivery_mode_ready with zero ready modes | The current local env shape still has no provider/webhook mode ready for a guarded production synthetic test. | No CRM maturity, monitored intake, staffed support, SLA, audited inquiry metric, or traction claim is allowed. |
| Operator packet | Configure-one-mode checklist summarized publicly | The next execution step is configuration, not more public copy. | No public status change; this remains an operator action aid rather than customer proof. |
| Latest acceptance assessment | rejected_needs_rework | The evaluator failed closed on provider-mode, ready-preflight, production-health, confirmed-test, provider-receipt, and dated-window gates. | Stronger public language stays blocked until the evaluator returns accepted_for_public_summary. |
The payment/account source-record gate exists, but metrics remain pending.
After this packet was published, the board added a dedicated gate for the second source-record priority: payment and account source reconciliation. It improves the acceptance bar without changing any KPI state.
| Item | Current state | Board reading | Public claim effect |
|---|---|---|---|
| Public gate | Payment/account gate published | Defines processor source, account-state source, cohort window, exclusions, reconciliation, privacy boundary, retained evidence, owner review, validator, intake packet, and private-record evaluator. | No conversion, retention, revenue-quality, member-actual, recurring-revenue, or capital-readiness claim changes. |
| Intake packet | Evidence collection checklist | Generates a privacy-safe operator packet before any private payment/account record is filled or evaluated. | Workflow only; not payment/account proof and not a KPI release. |
| Evaluator | Private record assessment tool | Writes a blank redacted source-record template and fails closed until source presence, exclusions, reconciliation, privacy, owner review, and claim boundary gates pass. | Operator evidence only; not public payment/account proof. |
| Source status | pending source evidence | The gate is an acceptance standard, not accepted payment/account evidence. | Revenue and KPI language stays source-gated until a private record passes review. |
| Visual boundary | Provenance recorded | Conceptual/editorial evidence-workbench image only. | Not proof of audited revenue, live payment processing, customer payments, or production finance controls. |
The artifact-shipment ledger gate exists, but delivery proof remains pending.
After the inquiry/scoped-work lane was gated, the board added a dedicated gate for the fourth source-record priority: evidence artifact shipment records. It improves the delivery-proof acceptance bar without changing any customer, services, revenue, KPI, or capital claim state.
| Item | Current state | Board reading | Public claim effect |
|---|---|---|---|
| Public gate | Artifact-shipment ledger gate published | Defines artifact title, delivery date, recipient class, permission state, evidence level, claim boundary, availability state, owner review, and validator requirements. | No delivery-velocity, customer-outcome, named-case-study, services-maturity, revenue, KPI, or capital-readiness claim changes. |
| Source status | pending source evidence | The gate is an acceptance standard, not accepted shipment evidence. | Delivery and case-study language stays source-gated until a private record passes review. |
| Visual boundary | Provenance recorded | Conceptual/editorial shipment-ledger image only. | Not proof of shipped customer deliverables, services maturity, customer permission, or production delivery systems. |
The customer-evidence permission gate exists, but customer proof remains pending.
After the artifact-shipment lane was gated, the board added a dedicated gate for the fifth source-record priority: customer, partner, sponsor, logo, quote, and case-study permission records. It improves the customer-proof acceptance bar without changing any customer, partner, sponsor, revenue, KPI, or capital claim state.
| Item | Current state | Board reading | Public claim effect |
|---|---|---|---|
| Public gate | Customer-evidence permission gate published | Defines counterparty identity state, written permission, authority/channel scope, evidence type, source context, approved public language, redaction review, owner review, removal triggers, and validator requirements. | No named-customer, partner, sponsor, logo, quote, case-study, outcome, revenue, KPI, or capital-readiness claim changes. |
| Source status | pending source evidence | The gate is an acceptance standard, not accepted customer-evidence permission. | Customer-proof and case-study language stays source-gated until a private permission record passes review. |
| Visual boundary | Provenance recorded | Conceptual/editorial customer-evidence permission image only. | Not proof of named customers, signed permissions, customer logos, quotes, case studies, customer traction, or legal approval. |
The security/data workflow exists, but control proof remains pending.
After the public security/data gate was published, the board added the operator workflow needed to collect and reject private control records before any warmer public security, privacy, access-review, retention/deletion, vendor-security, compliance, or enterprise data-governance language.
| Item | Current state | Board reading | Public claim effect |
|---|---|---|---|
| Public gate and workflow | Security/data gate published | Defines intake packet, blank private-record template, and fail-closed evaluator for one data-flow control record. | No security-reviewed controls, compliance, legal privacy review, production access, incident-response, retention/deletion, sensitive-data, vendor-security, or enterprise governance claim changes. |
| Current evaluator result | rejected_needs_rework | The evaluator failed closed across source presence, data-flow, classification, access, retention/deletion, production-state, vendor/privacy, control-evidence, and claim-boundary gates. | Security and data-handling language stays source-gated until a private control record passes review. |
| Visual boundary | Provenance recorded | Conceptual/editorial security/data evidence image only. | Not proof of audited controls, SOC 2 or ISO evidence, compliance certification, legal review, production access review, staffed security operations, vendor security review, or incident-response maturity. |
Current public controls reduce overclaim risk.
- Public trust routes exist, but they are not a dataroom or audited reporting pack.
- The KPI register exists, but it is source-status control rather than KPI evidence.
- The contact API and evidence pack exist, but production delivery still needs a provider receipt and owner review.
- The security/data gate, intake packet, and evaluator exist, but enterprise controls, compliance, legal privacy review, vendor-security, and production access claims remain pending.
- Generated visuals have provenance and remain editorial, conceptual, and non-proof.
The current route supports review, not solicitation.
- Available now: investor update, capital-readiness note, planning assumptions, KPI register, contact evidence pack, security/data control gate, risk register, materials index, and this packet.
- Not ready: audited financials, sourced KPI actuals, production CRM proof, legal-reviewed compliance packet, and formal financing documents.
- Formal financing discussion must move through appropriate documentation and legal compliance.
The next useful step is source evidence, not more narrative.
| Action | Owner | Due | Success definition | Status |
|---|---|---|---|---|
| Run production contact-routing synthetic test | Operations | Next sprint | Health check, accepted synthetic POST, provider/webhook receipt, owner review, fallback rule, privacy boundary, and review window recorded. | Open |
| Assemble first artifact shipment ledger record | Product / services | Next monthly packet | Artifact class, delivery date, recipient class, permission state, evidence level, availability state, owner review, and blocked claims recorded. | Open |
| Assemble first customer-evidence permission source record | Evidence / permission owner | Next monthly packet | Identity state, permission instrument, authority/channel scope, evidence type, source context, approved public language, redaction review, owner review, and removal trigger recorded. | Open |
| Assemble first security/data-handling control record | Security / privacy review owner | Next monthly packet or before warmer enterprise security language | Flow class, data class, access route, retention/deletion state, production collection state, vendor/privacy alignment, control evidence or explicit gaps, owner review, and claim boundary recorded; evaluator accepted before public summary. | Open |
| Add first source-backed KPI row | Board / growth / operations | Next monthly packet | One KPI moves from pending only with source, owner, window, exclusion rule, and review date. | Open |
| Keep investor route current | Founder / board | Monthly or event-driven | Latest public update reflects newest trust-stack changes and preserved gaps. | Active |
| Preserve generated-visual provenance | Product / marketing | Every image publication | Asset, prompt intent, alt text, provenance, intended use, and blocked implications remain discoverable. | Active |
Deferred: any stronger KPI, conversion, CRM, Exchange-readiness, audited-reporting, or financing-process claim.