No public KPI actual is accepted by this gate yet. The route defines the acceptance bar.
KPI actuals need a retained source record.
This public gate defines the metric definition, source evidence, date window, exclusion rule, privacy boundary, owner review, and claim boundary required before White Noise can publish any warmer traction, conversion, churn, pipeline, delivery, routing, revenue, Exchange-readiness, or capital metric.
Do not turn planned metrics into public facts.
The KPI evidence register already keeps every board metric pending. This gate defines how a future retained source record can move one metric out of pending without importing unsupported traction, financing, customer, or operational claims.
Metrics stay blocked until the source record names source, owner, window, exclusions, and allowed wording.
The metric value is not useful unless its numerator, denominator, unit, date window, and exclusions are reviewable.
Accepted records can support a narrow public sentence, not a broad capital or operating narrative.
The source record needs the measurement logic and the source.
The minimum record is not a dashboard screenshot or planning assumption. It requires a KPI name, metric definition, source family, dated window, exclusion rule, retained evidence, owner review, and exact claim boundary.
- Metric definition with numerator, denominator where relevant, unit, timezone, and calculation method.
- Retained evidence for the stated source family and date window.
- Owner-reviewed public sentence that preserves exclusions, unresolved gaps, and claims still blocked.
Metric definition
The KPI name, unit, calculation method, denominator where relevant, and value type must be complete.
- Failure label: `rejected_metric_definition_incomplete`
Window and exclusions
The date range, timezone, comparison basis, and demo/test/sandbox/bot/refund/internal exclusions must be explicit.
- Failure labels: `rejected_window_unclear`, `rejected_exclusions_unclear`
Owner and claim boundary
The owner must approve exactly what can be public and which claims remain blocked.
- Failure labels: `rejected_owner_review_missing`, `rejected_claim_boundary`
Accepted KPI records can support narrow facts, not broad confidence.
- State the KPI name, source family, metric definition, dated window, timezone, and exclusion summary.
- Publish a value only when it is directly supported by retained source evidence.
- Name unresolved gaps or state that no material gap was found for the review window.
- Keep raw customer, account, payment, provider, counterparty, personal, secret, bank, and confidential records out of public materials.
- Do not imply audited KPI reporting, production CRM, broader traction, formal financing readiness, investment performance, or speculative technology deployment.
If the source record is incomplete, the right public KPI state remains `pending_source_evidence`.